Privacy Policy

Privacy Policy

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  1. Our Commitment

We are committed to protecting your privacy. We value the trust that you place in us by providing to us your personal data and we are committed to taking all reasonable precautions to protect your personal data from misuse and keeping it secure by complying with all applicable data protection laws and regulations in Hong Kong  as amended from time to time. We regularly review this Privacy Policy and may revise it from time to time. Please read on for more details on how we collect, use, transfer and retain your personal data.

  1. Provision of Your Personal Data

We may obtain personal information about you in a number of ways, such as:

(a) when you shop at our online;

(b) when you participate in our online or offline events or promotions;

(c) when you register an account with us;

(d) when you participate in any surveys or marketing campaigns;

(e) when you login to visit our websites, use our mobile applications or view any of our social media pages;

(f) when you contact us whether in person, by phone, by email or via any social media platforms, to make enquires or provide information;

(g) when verifying your identity;

(h) when you subscribe to our marketing or promotional materials.

You are not required to provide the personal information that we request, but we may not be able to provide you with our products, services or benefits or you may not be able to login to our platforms or use certain features without such information.

  1. The Types of Personal Data We Collect

The types of personal data we collect may include:

(a) your title, name, gender, telephone number, email address, home, mailing, billing, delivery address or other contact information, your day and month of birth, your payment or credit card information, username and password, and other personal data you voluntarily provide to us; and

(b) IP address, real-time geographic location data, browser settings, browsing records, referring websites, and other internet log on information of your computer or mobile device.

  1. Purposes of Collection

Your personal data may be used for one or more of the following purposes ("Purposes"):

(a) communicating with you;

(b) verifying your identity and any accounts you have with us;

(c) administering any loyalty or other marketing, promotional or corporate programs that we are involved in, including providing you with the benefits that you are entitled;

(d) processing your orders for products and services you place with us (such as maintaining your shopping cart, attending to billing, payments, refunds and delivery arrangements);

(e) handling and responding to your inquiries, suggestions or complaints;

(f) conducting customer surveys or organizing events for customers;

(g) providing you with customer’s service;

(h) conducting analysis to help us better understand our customers and to improve our services and products;

(i) customizing the information displayed on our shopping websites/apps and social networking/media platforms to create better customers experience;

(j) designing targeted promotional offers;

(k) conducting advertising activities, including targeted advertising;

(l) with your consent, conducting direct marketing activities;

(m) meeting legal, regulatory or compliance requirements, dealing with enquires from law enforcement or regulatory bodies or for the purpose of obtaining legal advice; and

(n) any other purposes directly related to any of the above purposes.

  1. Direct Marketing

We intend to use your personal data for direct marketing which will include the marketing and promotion of all products and services offered by the Knowhow Lifestyle. We will not, however, use your personal data for such direct marketing activities without your consent (which includes an indication of no objection). You may opt-out of receiving information in relation to the direct marketing activities by indicating your preference where appropriate or request us to change your preference, at any time by contacting us at  

  1. Information We Collect by Automated Means

We may collect certain information by automated means when you visit any of our mobile or on-line platforms, such as cookies, web beacons and web server logs. The information we collect in this manner includes IP address, unique device identifier, browser characteristics, device characteristics, operating system, language preferences, address of the web page that linked you to our platforms, information on actions taken on our platforms, and dates and times of visits to our platforms. Information collected from these automated means may be used for some of the Purposes. Cookies are small pieces of information that your web browser stores on your computer or other Internet-connected device when you visit a website. Our cookies identify your browser to us and allow us to recognize you when you return. Most browsers automatically accept cookies. You may choose to disable certain cookies by changing your browser’s settings. But without cookies, you may not be able to use all features and services offered on our websites.

Our web servers may log details and record your information automatically. We may also use web beacons, tags on our web pages, to link web pages to particular web servers and their cookies and to transmit information collected through cookies back to web servers.

  1. Websites of Third Parties

This Privacy Policy only applies to us, but not to any other third. Some of the advertisements you see on the Site are selected and delivered by third parties, such as ad networks, advertising agencies, advertisers, and audience segment providers. These third parties may collect information about you and your online activities, either on the Site or on other websites, through cookies, web beacons, and other technologies in an effort to understand your interests and deliver to you advertisements that are tailored to your interests. Please remember that we do not have access to, or control over, the information these third parties may collect. The information practices of these third parties are not covered by this privacy policy.   Also, all credit/debit cards details and personally identifiable information will NOT be stored, sold, shared, rented or leased to any third parties. 

  1. Changes to Privacy Policy

The Website Policies and Terms & Conditions may be changed or updated occasionally to meet the requirements and standards. Therefore the Customers’ are encouraged to frequently visit these sections in order to be updated about the changes on the website. Modifications will be effective on the day they are posted.

  1. Further Information

If you have any questions regarding this Privacy Policy, please email:

In case of discrepancies between the English and other language versions, the English version shall apply and prevail.

Last update: August 2019